General

Google Analytics Interview Questions

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Curriculum

Topic

01 - What is Google Analytics 4, and how is its data model fundamentally different from Universal Analytics2:10
02 - What does it mean that everything in GA4 is an event Give examples of the event categories2:04
03 - What is the difference between automatically collected events, Enhanced Measurement events, recommended events1:59
04 - What is the difference between an event name and event parameters1:50
05 - What are custom dimensions and custom metrics, and how do they relate to event parameters and user properties1:53
06 - What is the difference between event-scoped, user-scoped, and session-scoped data1:46
07 - What is a key event (conversion) in GA4, and how do you configure one1:54
08 - How does GA4 define an engaged session and engagement rate, and how does that differ from UA's bounce rate1:55
09 - What is the difference between a user property and an event parameter1:55
10 - What is DebugView (or the realtime event-stream view), and when would you use it1:54
01 - What are Explorations, and what are the main exploration types (free-form, funnel, path, cohort, segment overl1:53
02 - What is data-driven attribution (DDA), and why is it the default attribution model in GA41:55
03 - What is the difference between standard reports and Explorations, and when does sampling occur1:55
04 - What is the GA4 BigQuery export, and why is it considered such a major advantage over Universal Analytics1:59
05 - Why might numbers in the BigQuery export differ from the GA4 UI for the same metric2:05
06 - What are audiences in GA4, and what are predictive audiences (e.g., likely 7-day purchaserschurners)1:54
07 - What is Consent Mode v2, and why is it important for EEAEU traffic1:54
08 - How do GA4 integrations with Google Ads, Search Console, and Looker Studio extend its value1:59
09 - A stakeholder says GA4 sessions don't match what Universal Analytics used to report. How would you explain and2:00
10 - You need to track a button click that isn't captured automatically. Walk through how you'd set up the custom e1:57